Waytoplay was born from a family passion for playing with toy cars in sun and sand. Father, inventor and designer Sybren created waytoplay for his son Joep, way back in 2003. That led down a road of evolution to the unbreakable weatherproof road for everyone to enjoy today. Dutch design, 100% Made in Europe. For a lifetime of creative fun!

Waytoplay is a perfect match for all kinds of toys. Stimulate the senses and creative skills. Simply unplug, imagine, make your own rules and create a world of fun. A child’s rich creativity and imagination is stimulated most by ‘open ended’ toys. Toys without set goals or targets, no keeping score, complex rules or tallying of points. Simply there to be discovered, enjoyed and played with. Combining toys makes those possibilities endless.